Government statistics show that in 2007 15.23 million households, 63% of the total and a 7% increase since last year, now have internet access. The way that the nation looks for holiday, travel, accommodation and leisure facilities has changed. The World Wide Web has now become the place to satisfy these needs as evidenced by the decline in High Street outlets such as travel agents and tourist information centres.
If you are a provider of accommodation, serviced or not, the core of any marketing campaign should be your website. We don’t mean an advertisement on VisitBritain, Smoothhound, Tiscover etc. We mean a stand-alone website with domain name which describes your own operation not a few lines in-between everyone else’s.
Such a website, if found in the first two pages of Google search, will provide many, sometimes most, of the bookings and will actually tell you what additional marketing, if any, you need.
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