Services for accommodation-providers and travellers

Get back links

After a website has been designed, optimised and posted up on the internet many people think ‘job’ done. Unfortunately there's still a lot of work to do because in our industry we want people who don't even know of our existence to find our website. If we were the Ritz hotel most of our clients would probably already know about us. Unfortunately we are not.

Google works primarily on the basis of popularity. It gives more importance to sites which have a lot of related and equally (or more important) websites linked to it not just with the URL (the address of a page as seen in your browser's address bar) but through link text. It deems sites with more backlinks to be more popular and therefore more likely to be the ones for which web surfers are looking.

When making your choice of who designs your website you should ask them to specify how many and which backlinks they will arrange as part of the fee.

We specialise in accommodation websites and have many ‘on our books’ and don't have to go out and find backlinks.

Please read about collecting website visitor statistics and how they can help in marketing your accommodation.